Education Marketing comes down to one thing: finding high quality leads, and education is an extremely competitive market, which mandates not only smart targeting, but extending the marketing structure and system so that you can close the deal. As we often say, marketing is MORE than just advertising. Why you want to work with a marketing consultant? Because we help you not only in your advertising development, but to also identify new potential markets, enhance product development, and help create systems so that all marketing efforts compliment each other rather than work as independent actions (thusly increasing efficiency).
A marketer in education has to become very good at targeting the right people; that aspect is generally unique to people with marketing experience in the education markets. Private education has always lead the way when it comes to identifying and reaching the right students for particular programs. Public universities and colleges are very behind in this process. Online schools and programs are overtaking basically any educational institution that is not of an Ivy League caliber. As such, in order for large universities to survive, they have to adapt by learning how to do student recruitment.
Education is no longer “if you build it, they will come” Schools have to work for their students. iSchool I’m sure is just around the corner – what will small state schools without a big reputation or football team do then?
Working with marketing consultants who have a background in education means that we’ve been through this battle: convincing not only customers, but the institutions that using new ideas ans systems are vital parts to sustaining and growing a business.
Education marketers are also adept at product development and branding. A college degree isn’t cheap… selling something that costs that much takes near perfect branding, and an ability to design CRM systems and training programs that ensure staff follows, and believes in what they’re doing and saying. Institutional marketing is just as important.
