And Never Forget, Marketers: You Have Irrational Economic Behaviors, Biases and Frameworks, Too. If there's one thing (from my side of the isle) that allows us to intertwine a discussion on behavioral economics, social dynamics, and [...]
We love options. The more the better, right? Sure. So give your customers options. We also like comparisons. So show your customers comparisons with your competition (assuming you're confident in your product, which one hopes you [...]
I laughed at myself last night. No, that's not quite right. It was more of one of those, tilt head, shake head slightly, make a "phhssshhffff" sound, smile, and mumble something about how I need to getta' [...]
