An Anecdotal History

1996

While attending Boston College, began working as a recording engineer and producer at Bristol Studios, Fisheye Music Production, and The Music Room.

1997

Worked on first web and print design projects, plus a little PR for the BC Music Department: graveyard recording sessions, animated GIFs, event flyers, press releases, and CD jewel case designs paid college tuition.    

1999

Graduated from Boston College with a BA in Philosophy in one hand, 3 years of media production experience in the other, and 87 pages of a youthfully-pretentious book aimed at saving Humanity stored inside a greyscale-screened MacBook. Moved to New York.

1999

Turns out philosophy doesn’t pay the bills. Began teaching audio and multimedia production at SAE Institute’s first US campus in New York City.

2000

Co-founded first business in New Jersey, JLS Media Group, Inc. Chopped off hair to more easily manage mornings after countless nights crashing on the studio lounge couch. A local artist made a painting called, “Dream To Sleep”, which he claimed was a representation of that which I needed most during the first year of JLS. It still hangs in my bedroom.

2001

(Never finished the book.)

2004

Offered position of Campus Director for SAE’s first west coast location. Sold JLS, packed the car and moved from NYC to LA in 6 days – the movers took 52. Thusly began SAE Los Angeles: a laptop, a suitcase, and an air mattress. Nevertheless, a location was secured and state approval to operate earned. Designed and built the campus, staffed from the ground up.

2008

Promoted to National Marketing Manager for SAE, USA. Managed national campaigns, advised regional marketing efforts for 6 campuses, and began self-taught programming in an effort to centralize lead management for all campuses. Picked up and moved again. This time to San Francisco to help build a new campus in SoMa.

2010

Extremely tired. Decided to leave SAE and try something new. While enjoying some time off, SAE UK called asking if I’d like to go to London for awhile and manage marketing over there. It sounded interesting.

2010

Moved to England. Set up in London as UK Marketing Manager challenged with coordinating the efforts of all campuses and getting their online marketing up to speed. Also facilitated the global re-launch of SAE Online with the Amsterdam campus, and advising EU campus directors on search engine marketing for their schools. Traded a Tube commute in London for a bike ride along the Thames commute in Oxford (much more pleasant) to complete the UK digital marketing renovation.

2012

Plot point. Thus far, worked as an audio engineer, producer, graphic & web designer, teacher, supervisor, campus director, and marketing manager in: Boston, NYC, Paterson, LA, San Francisco, London & Oxford… but had nothing considered “home” or “family”. Moved back to California to figure out where to go next. Nothing figured, so decided to stop the Quixote quest for promotions and 2.5 kids and stayed put on the Central Coast in hopes of creating an income base that would allow more time to ponder Life and less time chasing what I was told it should be.

2012

poliARC launches with two clients: education marketing management with a custom admissions CRM for a film school in Nashville, TN, and a campaign management portal for a county supervisor campaign in San Luis Obispo, CA.

2014

The admissions CRM progressively expands and becomes poliSCHOOL, which is first offered as a stand alone SaaS for vocational schools. It quickly becomes poliARC’s primary service.

2015

With clients and code working on two continents, poliARC becomes focused on providing personalized services exclusively for education, political, and non-profit clients.

2016

poliSCHOOL is first adopted by career schools operating in Canada, and expands its core to serve schools that offer hybrid online / in classroom programs. Political consulting and media services expand to media buying, and video production for broadcast and web; covering all campaign needs other than radio and canvasing.

2017

poliSCHOOL expands to public vocational schools on the east coast, while poliARC spends more time doing video and web production for non-profits on the west. Spare time is spent repairing, vigorously cursing at – and Buster Keaton-like plummeting through the living room ceiling of – a particularly vengeful 1950’s house in which It allows Paul to all-definitions-of-dwell.

2018

poliSCHOOL industries expand to fire, emergency services, and a traditional wooden boat building school in which Paul hopes he can someday enroll if retirement ever arrives.  A quick winning city counsel campaign is squeezed in between dramatic expansions of automated processes in poliSCHOOL to support larger staffs, more campuses, online training, and free-wheeling open enrollment programs. Most mornings are spent fending off attempted email server hacks by Russian bots while drinking very bad coffee and listening to very good music.

2019

Much of 2019 is spent with LearnDash LMS integration into poliSCHOOL, learning the nuances and regulations of schools that teach DiverMaster programs (including how to take attendance while in a swimming pool), and preparing the psyche for the inevitably dirty 2020 election. Clients are added from Georgia to Washington D.C, Illinois to South Carolina. No vacations.

2020 / 2021

There are no words other than, “I’ve been sayin’ it for years!”  … I should have finished that book. Thankfully, we can say that our previous and influx of new poliSCHOOL clients were very well-prepared for remote learning, because, well… poliSCHOOL. As such, we all trudged through the social and political nightmare together as a pretty darn good team. Staff, training and internal systems expand, and features focus mostly on supporting continuing education courses as well as “choose your own ending” multi-course programs.

Always

poliARC is not about volume or accumulating wealth. poliARC is about autonomy, working on interesting projects, and demanding honestly – not placation – in consultation. I say “I don’t think poliARC is a good fit for your company” just as often as I say “let’s work together”. I’m 80% left-handed, embrace sarcasm, demand rhythm in life and media, and seek strong debate. I believe arguing is a good thing, and those who shy away from it are either hiding something, or parroting someone else’s beliefs rather than their own. Most importantly and above all else: once my only sibling was married, I vowed never again to be caught alive (or dead) wearing a tie.