How To Start A Trade School
To successfully start a trade school you need to spend almost as much time learning about the education industry as you do your trade. Teaching is only about half of your school's daily operations, and the [...]
Image Traffic is Cheap… But It’s A Lot of Web Traffic
We're all intrigued by famous people making goofy faces. Go Albert. If you run a website for the purpose of getting revenue from advertising, then web traffic from images isn't scientifically going to get [...]
We Hate Blogging Just as Much as You
Blogging for business is a pain. Trust us. Blogging for your business is a royal pain. Half the time my fingers hurt just thinking about it. Honestly, that's one of the reasons poliARC does NOT offer [...]
Why Use a Marketing Consultant with Experience in Education?
Education Marketing comes down to one thing: finding high quality leads, and education is an extremely competitive market, which mandates not only smart targeting, but extending the marketing structure and system so that you can close [...]
Marketing to the ME Generation: Individual Branding & Personalization
I wrote an article awhile back about the ME generation and how marketing is about the consumer more so than the product. Today I came across this article in Fast Company, and thought I'd repost it [...]
Does Your Business Branding Have Character: Part Two
I saw this article today and said to myself, "That's EXACTLY the sort of personality I was writing about in that last post about a company's business branding and how it affects customer loyalty" So thought I [...]
Marketing and Democracy – Politicians and Political Parties
We came across an interesting question from Harvard Business School: does marketing help or hurt our democracy? Marketing has become so scientific that truth and facts, literally, have become optional. If such a thing as blame exists [...]