Image From: http://kalikazoo.blogspot.com/2007/05/buster-keaton-takes-fall.html I recently helped with strategy and structure for a small political project. It has a fairly common, often underperforming, yet very much needed goal: reveal the wacky in politics for what [...]
San Luis Obispo County, 11:09pm with 100% of precincts reporting, Supervisor Adam Hill has won his re-election bid for County Supervisor by 18 points. It was an interesting campaign, not without its share of small [...]
And Never Forget, Marketers: You Have Irrational Economic Behaviors, Biases and Frameworks, Too. If there's one thing (from my side of the isle) that allows us to intertwine a discussion on behavioral economics, social dynamics, and [...]
You can't win and election without money in the bank. But you can't win without friends, either. Fundraising for politics has always been a sensitive topic for me, so the irony that it's part of what [...]
First, if you don't know the general theme and plot of the Steinbeck reference, take a second and check it out (reading this will feel much less random that way).And yes, keep in mind that historically [...]
That "hidden" ad on the Herman Cain campaign youtube site (I won't grant it a link, sorry, but I'm sure you've already seen it if you've found this). First: I could care less if smoking in [...]
True whether you're marketing a product, service or person – if the bulk of your marketing efforts lack a tangible benefit, then you might get some brand recognition, but its effectiveness will rarely take off; especially [...]
We came across an interesting question from Harvard Business School: does marketing help or hurt our democracy? Marketing has become so scientific that truth and facts, literally, have become optional. If such a thing as blame exists [...]
We've seen a lot lately how poor message discipline can be the end to a political campaign, so it seems like a nice topic to address with some poliarc-ness. As you know, we address both political [...]
