Advertising your business online is easy. Getting results, however, is an entirely different challenge. Before you spend money advertising online you should spend time learning and thinking about the mindset of your prospective customers. The biggest [...]
The question I most often get asked is: "How do I know if my marketing is working?" Thankfully, it's not as hard as you might think, but it does take some planning. There are a few different [...]
People who know me don't hesitate to smirk at my "where's the beef" attitude about advertising. In short, if a marketing campaign can't prove how it directly gets you leads, don't bother. This is particularly true [...]
For a few years I've steered clients away from spending too much money on Facebook ads; especially education clients who have a price point that is far too high for the casual nature of social media. [...]
In marketing, rhythm is everything. It defines how and when you launch a product; how you advertise it and when you schedule events. Rhythm drives how you edit commercials for radio, television, and online. Rhythm has [...]
We can learn a lot about marketing messages from books and from politics – especially book titles about politics. Most marketing messages for selling books about politics have taken the same path lately: a short, 2 [...]
We're all intrigued by famous people making goofy faces. Go Albert. If you run a website for the purpose of getting revenue from advertising, then web traffic from images isn't scientifically going to get [...]
Marketing systems will make or break your long-term success. Take systems seriously. Anyone who knows me well wouldn't hesitate to admit that I tend to get irked very easily. Wasted marketing effort and wasted marketing money [...]
To get more web traffic to your website, do you have to be SEO savvy or just write high quality content? When it comes to SEO: content is king . However, good content by itself, is not enough [...]
When working how to measure the success of a marketing campaign, far too many businesses forget two key metrics: bad leads vs. qualified leads, and more importantly: did the campaign directly generate revenue? If you've read other [...]
And Never Forget, Marketers: You Have Irrational Economic Behaviors, Biases and Frameworks, Too. If there's one thing (from my side of the isle) that allows us to intertwine a discussion on behavioral economics, social dynamics, and [...]
Is a friend on facebook or a follower on twitter worth as much as you think? With a little help from my friends actually doesn't get you as far as it used to. We need a [...]
