The short answer: yes. But it's an excellent idea to first discus what's understood as "subliminal" messages in relation to everyday marketing. There are a lot of paranoid articles out there about subliminal messages "in the media" [...]
Blogging for business is a pain. Trust us. Blogging for your business is a royal pain. Half the time my fingers hurt just thinking about it. Honestly, that's one of the reasons poliARC does NOT offer [...]
Brand personality creates customer curiosity and loyalty. Does your brand have character? I don't mean does it have a logo or a color scheme or a specific niche within a market -- I literally [...]
The 2008 presidential election finally drove this marketing concept home: "...this was never about me, it's about YOU" (insert massive crowd cheering here). As Generation ME started determining what and how we shape (and send) marketing [...]
We all learn to share in kindergarten; learn to divide and find our demographic in junior high, and discover in high school that it's possible to be part of a social clique, yet still cater to [...]
“Don’t Trust Anyone Over 30!” Thankfully Some Things Change.... mainly because I'm over 30 now ;) The age factor within a target demo is becoming increasingly gray. Customer culture when selling online isn't tied as much [...]
We love options. The more the better, right? Sure. So give your customers options. We also like comparisons. So show your customers comparisons with your competition (assuming you're confident in your product, which one hopes you [...]
