Not all sales leads are created equal. As such, a solid marketing system ought to deliver to each lead category what it is they were looking for in the first place (what a novel idea!?!?). What [...]
We came across an interesting question from Harvard Business School: does marketing help or hurt our democracy? Marketing has become so scientific that truth and facts, literally, have become optional. If such a thing as blame exists [...]
Here we want to find the benefits or downfalls of two approaches for making a marketing budget: based on your revenue or based on your known conversion rates. Right off the bat I'll disclose which I [...]
“Don’t Trust Anyone Over 30!” Thankfully Some Things Change.... mainly because I'm over 30 now ;) The age factor within a target demo is becoming increasingly gray. Customer culture when selling online isn't tied as much [...]
We love options. The more the better, right? Sure. So give your customers options. We also like comparisons. So show your customers comparisons with your competition (assuming you're confident in your product, which one hopes you [...]
Case study: SLO Home Store real estate broker website. Goal: expand site depth and focus on keyword set. poliARC was contracted to re-structure this web site with attention to enhancing its SEO and using the site [...]
One of the key indicators of an unstable (but granted, not always unsuccessful) business is a sine wave of marketing and sales efforts. And why not? In many cases it perfectly acceptable to be season with [...]
Looking to get better results from your online campaigns? Don't forget ALL the aspects of your landing pages when setting up an online campaign. It's not just about making it look pretty. Below are some things [...]
I laughed at myself last night. No, that's not quite right. It was more of one of those, tilt head, shake head slightly, make a "phhssshhffff" sound, smile, and mumble something about how I need to getta' [...]
There are so many places, niches, dark and bright corners of the Internet that to say that it's easy to get lost when marketing yourself is a gross understatement. As thousands upon thousands of new web [...]
You cannot effectively and for the long-term establish Interest without a keen understanding (and in some ways, faith) not just in those specific things in which your target demo is tangibly interested, but also in how they become interested. [...]
We've seen a lot lately how poor message discipline can be the end to a political campaign, so it seems like a nice topic to address with some poliarc-ness. As you know, we address both political [...]
