Expanding slightly on a previous article on creating marketing budgets based on revenue or conversions, there are a couple more perspectives we can address to help tie up the budget creation topic. It's no secret that [...]
The 2008 presidential election finally drove this marketing concept home: "...this was never about me, it's about YOU" (insert massive crowd cheering here). As Generation ME started determining what and how we shape (and send) marketing [...]
With more and more very large web sites expanding their reach both in content and in advertising spend, it's become increasingly difficult for "the little guy" to be seen or to be found – let alone have a [...]
I might even goes as far as believing that Amazon's new Kindle Fire is nothing more than a rather useful marketing brochure. Amazon has turned hardware into a means to not only deliver its core products [...]
Most of my career has been spent growing the business of private education: marketing vocational schools, training admissions reps, building new campuses, installing marketing systems, and expanding the academic programs. The primary goal in successfully marketing [...]
In an earlier article I wrote about catering and categorizing your sales leads. This is somewhat an extension of that article insofar as we'll address a few simple ideas to help you nurture your sales leads; [...]
Here we'll talk about some basic SEM theories, tips, and things you can try for managing a search engine marketing campaign(s) on Google and other search engines. First, a few terms and concepts one must [...]
I've been doing my best to watch as many Republican debates as I can, and like many have been astounded more so by the crowds attending them than what's happening on the stage. Sadly, it looks [...]
When you look around lately it's not hard to believe that, in general, institutions and business are lacking compassion – they don't project an understanding of what in the world is going on with "the everyday citizen". I [...]
True whether you're marketing a product, service or person – if the bulk of your marketing efforts lack a tangible benefit, then you might get some brand recognition, but its effectiveness will rarely take off; especially [...]
We all learn to share in kindergarten; learn to divide and find our demographic in junior high, and discover in high school that it's possible to be part of a social clique, yet still cater to [...]
We encounter message saturation a lot with newsletter lists and social networking: there's only so many times you can contact them before eyes start to gloss over and they don't read what you're saying anymore. So [...]
