Marketing schools: find new leads and nurture them with a good sales strategy. I couldn't resist this photo. Just too funny, but sadly sometimes typical of vocational training images. My nature is to be [...]
First, if you don't know the general theme and plot of the Steinbeck reference, take a second and check it out (reading this will feel much less random that way).And yes, keep in mind that historically [...]
If you're starting a new business, or simply want to get serious about how you run your current small business, then creating a smart marketing budget is a vital step. These pointers can help you identify costs, and [...]
I blame facebook (and possibly Teletubbies, but I'm not sure why the latter just yet) for the direction in which the buzz vs message balance is shifting. Why blame? Primarily due to the manner in which [...]
That "hidden" ad on the Herman Cain campaign youtube site (I won't grant it a link, sorry, but I'm sure you've already seen it if you've found this). First: I could care less if smoking in [...]
Brand personality creates customer curiosity and loyalty. Does your brand have character? I don't mean does it have a logo or a color scheme or a specific niche within a market -- I literally [...]
You want a return on your investment: so does your prospective student (and their parents). Vocation means career. Career means a job. When marketing your school, the more you can promote the success of your career [...]
By definition, digital marketing extends beyond online marketing, but as "the mobile lifestyle" continues to overtake the general social consciousness and daily behavior, the broadly defined marketing channels are all essentially merging into online and offline [...]
Often we just don't have time to study and read a lot of marketing technique and strategy theory, right? In that line of business thought: short, fast, and that darn popular term for MBA graduates "Action [...]
Start with these three things with your Search Engine Marketing You must to at least these three things in your search engine marketing campaigns. These will get you started; from here it gets [...]
Search engine friendly URLs: how, what and why they help SEO. Search engine friendly URLs are everywhere. Their impact on your website's SEO is very significant (just read any of those articles by reporters who complain [...]
These ideas are all taken from my experience as a marketing manager and / or campus director for an international media production vocational school. Below is a starting-point-list of ideas, topics, areas, and advertising channels [...]
