We're all intrigued by famous people making goofy faces. Go Albert. If you run a website for the purpose of getting revenue from advertising, then web traffic from images isn't scientifically going to get [...]
Blogging for business is a pain. Trust us. Blogging for your business is a royal pain. Half the time my fingers hurt just thinking about it. Honestly, that's one of the reasons poliARC does NOT offer [...]
Education Marketing comes down to one thing: finding high quality leads, and education is an extremely competitive market, which mandates not only smart targeting, but extending the marketing structure and system so that you can close [...]
Marketing systems will make or break your long-term success. Take systems seriously. Anyone who knows me well wouldn't hesitate to admit that I tend to get irked very easily. Wasted marketing effort and wasted marketing money [...]
To get more web traffic to your website, do you have to be SEO savvy or just write high quality content? When it comes to SEO: content is king . However, good content by itself, is not enough [...]
When working how to measure the success of a marketing campaign, far too many businesses forget two key metrics: bad leads vs. qualified leads, and more importantly: did the campaign directly generate revenue? If you've read other [...]
And Never Forget, Marketers: You Have Irrational Economic Behaviors, Biases and Frameworks, Too. If there's one thing (from my side of the isle) that allows us to intertwine a discussion on behavioral economics, social dynamics, and [...]
I wrote an article awhile back about the ME generation and how marketing is about the consumer more so than the product. Today I came across this article in Fast Company, and thought I'd repost it [...]
Is a friend on facebook or a follower on twitter worth as much as you think? With a little help from my friends actually doesn't get you as far as it used to. We need a [...]
Search Engine Marketing and Social Media Conversions: Visits to lead to customers. Maybe I'm just stubborn (which would be true), but I cannot wrap my mind around any marketing plan that does not take conversions into [...]
I saw this article today and said to myself, "That's EXACTLY the sort of personality I was writing about in that last post about a company's business branding and how it affects customer loyalty" So thought I [...]
You can't win and election without money in the bank. But you can't win without friends, either. Fundraising for politics has always been a sensitive topic for me, so the irony that it's part of what [...]
