The short answer: yes. But it's an excellent idea to first discus what's understood as "subliminal" messages in relation to everyday marketing. There are a lot of paranoid articles out there about subliminal messages "in the media" [...]
To successfully start a trade school you need to spend almost as much time learning about the education industry as you do your trade. Teaching is only about half of your school's daily operations, and the [...]
Advertising your business online is easy. Getting results, however, is an entirely different challenge. Before you spend money advertising online you should spend time learning and thinking about the mindset of your prospective customers. The biggest [...]
The question I most often get asked is: "How do I know if my marketing is working?" Thankfully, it's not as hard as you might think, but it does take some planning. There are a few different [...]
I'm not sure which is more terrifying: a bored salesperson, or one who is frustrated by a day of contacting a string of bad leads. But what can you do about it? Bad leads are part of [...]
People who know me don't hesitate to smirk at my "where's the beef" attitude about advertising. In short, if a marketing campaign can't prove how it directly gets you leads, don't bother. This is particularly true [...]
For a few years I've steered clients away from spending too much money on Facebook ads; especially education clients who have a price point that is far too high for the casual nature of social media. [...]
In marketing, rhythm is everything. It defines how and when you launch a product; how you advertise it and when you schedule events. Rhythm drives how you edit commercials for radio, television, and online. Rhythm has [...]
People panic. That's what we do. It's part of our DNA, otherwise we would not have survived as a species. That's also why we use consultants: people who are outside of the emotion and consequences of a [...]
Image From: http://kalikazoo.blogspot.com/2007/05/buster-keaton-takes-fall.html I recently helped with strategy and structure for a small political project. It has a fairly common, often underperforming, yet very much needed goal: reveal the wacky in politics for what [...]
We can learn a lot about marketing messages from books and from politics – especially book titles about politics. Most marketing messages for selling books about politics have taken the same path lately: a short, 2 [...]
San Luis Obispo County, 11:09pm with 100% of precincts reporting, Supervisor Adam Hill has won his re-election bid for County Supervisor by 18 points. It was an interesting campaign, not without its share of small [...]
