poliARC was founded by Paul W. Hughes who was a campus Director and National Marketing Manager for SAE Institute of Technology in the US and UK. poliARC now manages online systems and marketing campaigns for schools and non-profits as a dedicated partner and consultant.
poliARC has unique experience in marketing private and vocational schools. We also understand technology and how to properly use it to reach, and more importantly, convert leads into enrolled students. We know what schools need and don’t up-sell with services you don’t need.
Unlike most advertising agencies and marketing firms: we know education. We know all the considerations from application procedures to accreditation issues and regulatory compliance. Partnering with poliARC to manage your online marketing instantly gives you the technology, resources, and knowledge that comes from years of success in the education industry – at a fraction of the cost of marketing department.
Conversion Focused
First we analyze your current efforts, their results, and your enrollment goals. That information coupled with your programs and future development plans allows poliARC to extract targeting information and identify your prospective students.
poliARC then designs your strategy, marketing campaigns, and any required resources (brochures, postcards, emails, landing pages, micro-sites, web banner ads, etc.). No outsourcing is required. From there we work directly with you and your admissions team to develop best practices to convert leads to students. We promote your open houses, help you think of new ideas to be involved in the community, and above all else, constantly optimize your campaigns to that they are always improving. We pay all the vendors and you are given a single invoice each month from poliARC that covers all your marketing activities.
EDU Marketing Fees
If you’re not a poliSCHOOL client, then most of our online advertising management ranges between $400 to $1000 a month. The actual number depends on the complexity of your campaigns, if you want poliARC to also be your webmaster, and how much design work you need as part of managing the campaigns (we can do all the design for you, too).
For new website designs and web development projects, we prefer to charge a flat fee on a project-by-project basis. poliARC creates static websites as well as custom themes for WordPress. We work with every client to determine what sort of platform will best fit their needs, and submit bids with itemized options from which you can select, so you can get the exact features you want.
And if we don’t think poliARC can help you, then we’ll tell you. One of poliARC’s primary objectives is to NOT sell people things they don’t need… bring some integrity back to the skinny tie and shiny suit marketing stereotype.